Naked Malt

Naked Malt is a blended malt Scotch whisky built around a bold, unfiltered personality — and the brief reflected that energy entirely. Produced in collaboration with creative agency Bright Signals, this multi-day lifestyle shoot took place across bars and residential locations around Glasgow, featuring professional models in relaxed, social settings.

The visual approach was fun, irreverent and full of character — imagery designed to feel spontaneous and energetic rather than posed or precious. Directing models across a variety of real locations over several days required careful coordination between cast, crew and changing environments, while keeping the work feeling loose and alive throughout. The resulting images were produced for Naked Malt's social media channels.