Quality Meat Scotland is Scotland's national organisation promoting the quality and provenance of Scotch beef, lamb and pork. Over the course of an ongoing relationship spanning several years, I've produced campaign imagery across multiple shoots in my Glasgow studio — working closely with a food stylist and the creative team at Multiply Agency to deliver hero shots used across print advertising, digital platforms, social media and press.

The brief called for imagery that felt clean, modern and genuinely appetising — work that could hold its own at campaign scale while communicating the quality of the product. Shooting across a range of cuts and proteins, each session demanded careful attention to styling, lighting and consistency to ensure the imagery worked cohesively across formats and placements.